Tough times call for tough measures. Even if your company is the size of Microsoft the market can force your business to change overnight and the only option you have as a business owner is to decide: will our company acknowledge the changes and adjust or will our company ignore what is happening and stay the course. These are not easy decisions to make but the reward for choosing one or the other can lead to new opportunities.
Last week Microsoft announce a new holographic/virtual reality product called HoloLens (video here). If you follow the technology wearables market at all you are probably familiar with Google Glass or Oculus but you probably didn’t know that Microsoft was about to become a contender for eyeballs. In fact you may have not thought much about Microsoft who really hasn’t delivered many new ideas to the market in recent years. The HoloLens is a product that doesn’t utilize the same technology as its competitors but does cater to the same customer who will be seeking a virtual experience. It would seem that Microsoft may have found a new way to bring revenue in their front door and will be trying to get your attention. So what does this have to do with your business? Continue reading “Can your company pull off a HoloLens?”
We all know that money doesn’t disappear it moves. Right now the price of oil is sinking which means that money is moving from one side of the market to the other. But what is the other side? If you follow the movement of money you will inevitably hit one spot along the way that cannot be missed – the consumer. With low energy prices consumers will have more disposable money to spend. This is a simplistic observation of a complicated shift in the market but does provide start-ups and growing businesses with something to talk about and respond to.
How is your business going to take advantage of consumers who have more cash?
An easy question that might not have an easy answer. Continue reading “$60 billion tells us there is a market somewhere”
Even a good business isn’t safe from competition or market forces – just ask GoPro. As an entrepreneur running a start-up or a business owner trying to grow a company you need to be prepared for what might be lurking in the economy or amongst those in your marketplace. In GoPro’s case they built a business around a great product and have experienced massive growth and market adoption – the goal of every business. Apple has filed a patent that might force some change at GoPro (read more here) similar to the type of change that is happening with businesses being impacted by the drop in oil prices. But there is a silver lining. Continue reading “What your business can learn from the GoPro stock price crash”