Hate formulas? Remember this one.

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It’s not unusual for an entrepreneur to remind me that they are not experts at financial “stuff” and simply know their product or service really well. The brave and confident ones tell me that they may not even know their product or service really well but that they can sell. Whatever the case may be I have discovered there is really only one formula that matters when it comes to business:

Profit = Product/Service + Customer Experience

Continue reading “Hate formulas? Remember this one.”